It's more than a full-time job to promote a consulting practice, keep communications going with clients, prospects, associates and other important contacts, and create content and make it available to the world.
I am struck by how the tools I use and my presence in the social media, web and e-communications space have grown. Just in the last year I've added:
- Pinterest.
- Google+.
- A second website for my consulting practice.
- This blog.
- A business site on LinkedIn.
- A second YouTube channel.
I have hardly maximized use of these and other resources. In some areas I am sorely lacking. For instance, I have no Facebook business page and only have a few YouTube videos posted. What I have made greatest use of is LinkedIn, where I am approaching 1,200 contacts and come up at or near the top on important keywords to my practice and skill set.
From time to time I have taken to amassing the information about my social media, web and e-communications presence in a handy one-page visual. This helps me see my global e-presence, my progress over time and where I have gaps to address. In fact, I have coined a term to describe this look at e-presence: Sociatecture, meaning the architecture of how I occupy the social media, web and e-communications space.
Here's my most recent Sociatecture chart:
You might want to chart your Sociatecture. I'll bet your e-presence is more than you think, and yet I'll also bet that you will be struck by how much more you can and should do to enhance that presence to gain attention, build a following and grow your consulting practice.